The [pending] site's name [change] has been on my mind for quite a while. I may be off here, but my preference now (I voted for Mind & Brain earlier in some lost meta post) is:
Psychology
Before backgrounding this, I wish to emphasize CogSci is not so bad and the 'Sciences' addition stresses the scientific nature of this site. Further, at Bio CogSci.SE is a well established stack and people know this site (I'm a mod there and kind of a gate keeper in migratory actions and so forth, but that aside) -
I know Psychology was a merger and perhaps we cannot go back, but the good thing about this name is the following:
Psychology according to wikipedia is
[T]he science of behavior and mind, embracing all aspects of conscious and unconscious experience as well as thought. It is an academic discipline and a social science which seeks to understand individuals and groups by establishing general principles and researching specific cases.
Is this not totally what we are after here? It does kind of exclude the basic neuroscience, but every Psych student knows it is a core component of Psychology and it lies at the basis of the mind, right? It's kind of obvious.
- Psychology has the '-logy' suffix, meaning 'the study of [the psyche]'. It also emphasizes the scientificness of this stack, as opposed to a source to post self-help (psychiatric) issues.
- Psychology is the formal name of the corresponding Master's study, at least in Holland, just like Biology is (e.g. here). We do wish to attract University undergrads so it would be a more visible and recognizable name. Afaik, there is no such thing as a CogSci study.
- Psychology is the formal category in Thomson Reuter's journal indexing within the Social & Behavioral Sciences. For example, there is no such thing as a CogSci category (or a Mind & Brain category etc).
- I see quite a lot of reference to the APA by other users when it comes down to referencing and so forth. The P is from Psychology, is it not?