From The 7 Essential Questions of Every Beta, one thing we should decide on is what the elevator pitch for our site should be.
4. What’s the “elevator pitch” for our site?
Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!
Once decided, it can be sliced and diced to form:
- the tagline the motto
- the blurb under the logo
- a convenience redirect “nickname” for the site
- perhaps eventually the domain name in some form
Please provide only one elevator pitch per answer so that others can vote for each individual pitch. If you have multiple elevator pitches to provide, please answer the question multiple times.